Marketing of tourism services and its impact on the development of performance in the establishments by applying to tourism establishments in the state of Khartoum

Abstract

The study aimed to highlight the importance of tourism marketing and its relation to the efficiency of performance in the Sudanese tourist establishments in addition to identifying the obstacles that prevent the activation of the role of tourist marketing departments in these establishments. The study followed the analytical descriptive method through the method of case study and the survey method. The method of data collection was also used using the questionnaire tools and interview with the relevant authorities. The study population consisted of all workers in the tourism sector in the state of Khartoum with its various components, which amounted to (230) individuals. A class sample of (84) individual was selected. The statistical methods were used in the frequencies and percentages and the square test. The study reached a number of results, The marketing of tourism services in the state, conflicting jurisdictions and powers between the various institutions that work in the tourism sector and the lack of coverage of tourism services to the needs and desires of tourists, and the researcher made a number of recommendations, including the need to improve and develop the capabilities of marketing devices following modern methods Promotion of tourism services for enterprises, the development of an integrated marketing strategy long-term contribution to the development of tourism services and facilities to promote separation of budget management facility and make it independent.