Abdullah, Motaz Talat, and Saad Abdullah Al-Salboud. “A Proposed Model for Using Innovative Marketing in Social Media Platforms - A Field Study on Mobily Customers, Saudi Arabia”. Journal of Economic, Administrative and Legal Sciences, vol. 5, no. 2, Jan. 2021, pp. 102-84, https://doi.org/10.26389/AJSRP.L240620.