Alabdulkareem, Majed Abdulmohsen. “The Impact of Consumer Targeted Sales Promotion Programs on Their Trust in Brand – A Field Study in Retail Stores in KSA –”. Journal of Economic, Administrative and Legal Sciences, vol. 5, no. 24, Dec. 2021, pp. 76-56, https://doi.org/10.26389/AJSRP.J220421.