ALOTAIBI, Maha Mohammed; AL-YOUBI, Layla Abed. The impact of artificial intelligence techniques on marketing innovation: an applied study on Mobily company in Saudi Arabia. Journal of Humanities & Social Sciences, New Mexico, United States, v. 8, n. 11, p. 10–26, 2024. DOI: 10.26389/AJSRP.L180924. Disponível em: https://ajsrp.ojsexpert.com/index.php/jhss/article/view/8210. Acesso em: 20 dec. 2025.